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Privacy Policy

How we collect, use and protect information

Last updated: October 23, 2026

Your Privacy Choices

This Privacy Policy explains how ENLIGHTEN IMAGINATION TECH LIMITED, trading as Lovetenet ("Lovetenet," "we," "us," or "our"), handles personal information when you visit lovetenet.com, buy our devices or skincare products, manage a subscription, participate in an offer, or contact us. Our store serves customers in the United States and Canada. This policy also explains your choices and how to make a privacy request.

Who is responsible for your information

Lovetenet is operated by ENLIGHTEN IMAGINATION TECH LIMITED, a company based in Hong Kong, at Room 15, 11/F, China United Plaza, 1008 Tai Nan West Street, Lai Chi Kok, Kowloon, Hong Kong. We are responsible for the personal information we process for our own business purposes. You can contact us at service@lovetenet.com. Some providers, including payment providers and Shopify, also process information for purposes described in their own privacy notices.

Information we collect

The information we collect depends on how you interact with us. It includes the following categories:

  • Contact and account information, such as your name, email address, delivery and billing addresses, telephone number if provided, and information used to access or manage your account.
  • Order and subscription information, such as products purchased, quantities, prices, discounts, subscription selections, delivery records, returns, refunds, and communications about an order.
  • Payment and transaction information, such as your payment method, transaction reference, payment status, and billing details. Payment information entered at checkout is handled by the relevant payment providers; the details available to us depend on the payment method.
  • Website and device information, such as your IP address, browser and device type, approximate location inferred from your IP address, pages viewed, referring links, and interactions with the website. Cookies and similar technologies may associate these activities with a browser or device.
  • Information you choose to provide, including customer service messages, product feedback, reviews, photos, and details needed to investigate a return, product issue, or privacy request.
  • Preferences and promotion information, such as your marketing choices, products you show interest in, and referral or creator-offer information used to apply a promotion or attribute an eligible order.

We obtain information directly from you, automatically through your use of our store, and from providers that help us process payments, fulfill orders, operate subscriptions, measure website activity, or administer an offer you use. Please do not email full payment-card details, security codes, medical records, or other sensitive information that is unnecessary for your request.

How we use information

We use your information to accept and fulfill orders, collect payments, manage subscriptions, arrange delivery, handle returns, and provide customer support. We also use it to maintain accounts, send service messages, protect transactions, investigate suspected fraud, meet accounting and legal requirements, and resolve disputes.

Website activity and feedback help us understand how our store is used and improve product information and shopping features. Where permitted and subject to your choices, we use contact details and preferences to send product news or offers, measure campaigns, and provide relevant advertising. A purchase does not require you to agree to optional marketing.

We collect, use, and disclose personal information with consent where required, and as otherwise permitted or required by applicable law. We explain why information is requested and provide choices for uses that are not necessary to supply a product or service you request. You may withdraw consent by contacting service@lovetenet.com, subject to legal or contractual restrictions and reasonable notice. We will explain any consequences, such as being unable to provide a service that requires the information. Withdrawal does not prevent processing or retention that is otherwise permitted or required by law.

You can browse without providing order details, but we cannot complete a purchase or arrange delivery without the information needed for those services. Optional fields and marketing choices are separate from information required to fulfill an order.

Who receives information

We disclose information as needed for the purposes above to the following types of recipients:

  • Shopify and providers that host, maintain, secure, or support our store and customer accounts.
  • Payment and fraud-prevention providers that process transactions and help investigate payment issues.
  • Warehouses, fulfillment providers, delivery carriers, and returns partners that prepare, deliver, or receive your order.
  • Providers that support subscriptions, customer service, reviews, email communications, analytics, or referral and promotional programs.
  • Advertising partners, where relevant to the marketing technologies in use and subject to applicable consent and opt-out choices.
  • Professional advisers, authorities, or other parties where disclosure is required by law or reasonably necessary to protect rights, investigate fraud, resolve a dispute, or complete a business transaction, subject to applicable protections.

Public reviews or other content you ask us to publish may be visible to other people. Please avoid including information in a public review that you want to keep private.

Our relationship with Shopify

Our store is hosted on Shopify. Shopify processes information about your visits and purchases to operate and improve its services. Depending on the Shopify features you use and the services enabled for our store, Shopify may also process information for its own purposes.

If Shopify Network Intelligence is enabled for our store, Shopify uses information from interactions with our store, other merchants, and Shopify to provide enhanced services, including personalization and advertising features. Shopify and its service providers may process this information in other countries. Shopify's Consumer Privacy Policy explains its practices: https://www.shopify.com/legal/privacy/consumers. You can also manage rights relating to Shopify's own processing through https://privacy.shopify.com. Requests about Lovetenet's processing can be sent directly to us.

Cookies analytics and advertising

Cookies and similar technologies support functions such as keeping items in your cart, maintaining security, and remembering preferences. Optional analytics or marketing technologies can help us measure visits and campaigns or make advertising more relevant. We use Google Analytics to understand website activity. Google explains how it handles information from participating websites at https://policies.google.com/technologies/partner-sites.

Where consent is required, we obtain your consent before activating optional technologies. You can review available controls on our Your Privacy Choices page and change cookie choices through the store's Cookie Preferences control. Browser settings also let you block or delete cookies, although this may affect store functions. Deleting cookies or using another browser or device may require you to set your preferences again.

Sharing identifiers, browsing activity, or related information with advertising partners can be considered a sale, sharing, or targeted advertising under some US privacy laws, even when no money is exchanged. Where those laws apply, you can opt out through Your Privacy Choices. Legally recognized opt-out preference signals, including Global Privacy Control, are handled as required by applicable law. Ordinary browser Do Not Track settings are different from these legally recognized signals.

How long we keep information

We retain information for the period needed for its purpose and applicable legal requirements. For order and payment records, this includes tax, accounting, dispute, and fraud-prevention needs. For account and subscription records, it includes operating the service and resolving outstanding obligations. For support messages and returns, it includes resolving the issue and keeping an appropriate service record. For marketing preferences, it includes maintaining your choice, including a limited record needed to avoid contacting you after you unsubscribe. Website and analytics information is retained according to its purpose and the settings of the relevant service. We delete or de-identify information when it is no longer needed, subject to lawful retention requirements.

Security and international processing

We use reasonable organizational and technical safeguards designed to protect personal information. No website or transmission method is completely secure. Use a secure account login and contact us if you believe your account or an order has been accessed without permission.

Our company is based in Hong Kong. To operate our store and provide services, we and our providers may process or store personal information outside your state, province, or country, including in Hong Kong, the United States, and other locations where Shopify or our providers operate. Information processed abroad may be accessible to courts, law enforcement, or national security authorities under the laws of that location. We remain accountable for information under our control and use contractual or other appropriate protections for service providers as required by applicable law. Contact service@lovetenet.com with questions about processing locations or safeguards.

Your privacy rights

If you are a US resident, your rights depend on your state and whether its privacy law applies to our business. These may include knowing about or accessing personal information, receiving a portable copy, correcting inaccuracies, requesting deletion, and opting out of sale, sharing, targeted advertising, or certain profiling. Some laws also provide a right to limit particular uses or disclosures of sensitive personal information. Rights are subject to the conditions and exceptions in the applicable law.

If you are in Canada, you may request access to your personal information, information about how it has been used or disclosed, and correction of inaccurate or incomplete records, subject to applicable law. You may also withdraw consent as described above. You can ask us to delete information; we will assess the request under applicable law and explain any lawful need to retain particular records.

To stop marketing emails, use the unsubscribe link in the email or contact service@lovetenet.com. We may still send necessary messages about your orders, subscriptions, payments, or safety matters.

Email service@lovetenet.com with the subject Privacy Request and describe what you would like us to do. We may request limited information to verify your identity or an authorized agent's authority, where necessary and permitted. You do not need to create an account to submit a request. Browser-based advertising opt-outs should be made through the privacy controls and do not require an identity-verification process.

We will respond within the period required by applicable law and explain any lawful refusal or extension. Where you have a right to appeal a decision, email service@lovetenet.com with the subject Privacy Appeal. You may also complain to the privacy or consumer protection authority with jurisdiction over your concern. In Canada, this may be the Office of the Privacy Commissioner of Canada at https://www.priv.gc.ca or the relevant provincial privacy commissioner. In the United States, this may be your state attorney general or state privacy regulator. We will not unlawfully discriminate against you for exercising a privacy right.

Children and other websites

Our store is intended for adult shoppers. We do not knowingly collect personal information from children under 16 or knowingly sell or share their information for targeted advertising. If you believe a child has provided us with personal information, contact us so we can review the matter and take appropriate action. Third-party websites, payment services, and other services linked from our store have their own privacy notices.

Updates and contact

We may update this policy to reflect changes in our practices or legal requirements. The updated version will show a new date. Where required, we will provide additional notice or request consent before making a material change. Questions and privacy requests can be sent to service@lovetenet.com or to ENLIGHTEN IMAGINATION TECH LIMITED, Room 15, 11/F, China United Plaza, 1008 Tai Nan West Street, Lai Chi Kok, Kowloon, Hong Kong.